![]() ![]() Oz referenced on his show, it was found that the main ingredient used didn’t help with weight loss in obese mice, but rather caused symptoms of early diabetes. The problem with this kind of advertising is that it is blatantly untrue. He described several pills as magic, miracles, or lightening in a bottle. ![]() During that time Oz reported on legitimate health information, as well as pushing diet plans and magic weight-loss supplements. ![]() Oz is easily America’s most famous and trusted doctor. The first is that it can negatively impact the health of the general population.For example, let’s look at the Dr. This kind of manipulation of information and science can cause major issues in two ways. Other companies will use studies with a short time frame, a small sample size, or go through a process called p-hacking to get easily marketable but ultimately meaningless results. While the study Activia used did have positive findings for a small sample size within an elderly population, the findings were not enough to support the company’s broad claim. This is just one example of the coded language and misuse of scientific studies that is so often found within advertising, and a minor one at that. Now, Activia commercials promote the idea that eating the yogurt everyday may help your digestion, without the unscientific promise that it will.(McMullen) Dannon’s own studies showed that eating Activia every day did nothing to the digestion of the general population, and the company was forced to limit its health claims for future advertisements. This false claim caused a45-million-dollar class action settlement against the parent company. The advertisement claims that, when eaten every day for two weeks, Activia is clinically proven to help regulate your digestive system. Now, Activia commercials promote the idea that eating the yogurt everyday may help your digestion, without the unscientific promise that it will.(McMullen)Īn example of this overselling of a product’s health benefits can be found by in the notorious Jamie Lee Curtis Activia Yogurt commercial, created by the Dannon company. This false claim caused a 45-million-dollar class action settlement against the parent company. Everyone knows about the Freaky Friday star, Jamie Lee Curtis, and her promotion of Activia Yogurt, created by the Dannon company. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |